Why is implementing sustainable
practices in a business so complicated?
After listening to over 650 industry leaders speak at our events, we came to the conclusion that when it comes to sustainable brands, the first thing you need to do is simply start. There is no such thing as 100% sustainable, and starting with one goal is already a huge improvement.
So, why does it take everyone so long to just start?
After speaking with a lot of brand owners, we realized everyone has the same issues: “it’s too expensive to be sustainable”, or “We just don’t have enough structure for this yet”… But is it really too expensive to simply start? And do you really need a lot of structure?