Fashion Is Social Impact

Fashinnovation connects entrepreneurship, innovation & technology within the fashion industry

About Us

Founded by Marcelo and Jordana Guimarães in 2018, Fashinnovation brings together international business leaders, CEOs, entrepreneurs, and fashion designers, to inspire and ignite conversations that lead to revolutionary change within the industry.

Since launching with their debut conference at New York Fashion Week, Fashinnovation has built a community of powerhouses and brands such as Fern Mallis, Diane Von Furstenberg, Louis Vuitton, Chromat, WGSN, Wearable X, Mara Hoffman, Boxed Water, Refinery29, Fast Company, among others.

Our Manifest Fashion Is To Love

Our Manifest Fashion Is To Love
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We connect entrepreneurs and innovators to create positive change in the fashion industry by ways of technology


Become the worldwide reference business platform to innovation + technology in the fashion industry



Forward Thinker. “First, think. Second, dream. Third, believe. And finally, dare.”
– Walt Disney


Ambitious with Purpose. “Intelligence without ambition is a bird without wings.”
– Salvador Dali


Simplicity. “The definition of genius is taking the complex and making it simple”
– Albert Einstein


Happy. “The purpose of our lives is to be happy”
– Dalai Lama


Inclusivity. “Diversity and inclusion, wich are the real grounds for creativity, must remain at the center of what we do.”
– Marco Bizzarri


Optimist: “No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the human spirit.”
– Helen Keller


Never Give Up: “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all”
– Dale Carnegie

What We Do

We mix traditional enterprises with fashion tech startups & emerging brands


We bring in global names to speak about fashion technology trends around the world, inspiring an entrepreneurial mindset.


We deliver content from our learnings, our events and our community.


We build a diverse community of like-minded individuals in intersecting industries, keeping everyone abreast the latest in trends/ innovations


We connect Enterprises that want to reach Startups and Startups that want to reach Enterprises.

Our Story

Marcelo & Jordana Guimaraes – husband and wife – are the founders of FASHINNOVATION. Marcelo has been in the entrepreneurial ecosystem throughout his life, always dealing with enterprises incorporating innovations and technology. Jordana has been in the fashion industry, in the marketing and public relations department.

When Marcelo presented a thought to Jordana of developing an event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises and technology with the world of fashion?”. With where Fashion is headed today, Jordana jumped at the opportunity to share ideas with him, which in turn launched FASHINNOVATION.

Our Entrepreneur Team


Fashinnovation Events

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