Fashion Is Social Impact

Fashinnovation connects entrepreneurship, innovation & technology within the fashion industry

About Us

A global consciousness has arisen in every industry. There is an immediate and urgent demand for innovation in all business models. Now more than ever, community and collaboration need to be present for survival in this new world.

Fashion has always placed itself at the epicenter of change, where trends move like lightspeed through its ecosystem. All of the old systems have been laid bare by a global pandemic and an upheaval of the establishment. As an industry, fashion must reflect on itself and stretch its creativity because we’re in a period where everything needs to be reimagined.

Since 2018, FASHINNOVATION has hosted over 400 of fashion’s leading innovators to audiences representing 120 countries. Respected voices like Diane Von Furstenberg, Susan Rockefeller, Kenneth Cole, Julie Gilhart, and Fern Mallis, as well as new leaders including Steve Aoki, Chromat, Mara Hoffman, and Miroslava Duma.

Their platform has amplified the impact of the entrepreneurial spirit of the industry with Josh Luber (StockX), James Reinhart (thredUP), Katia Beauchamp (Birchbox) and Gihan Amarasiriwardena (Ministry of Supply), and has put sustainability front and center with Paul Dillinger (Levi’s), Carry Somers (Fashion Revolution) and Oskar Metsavaht (Osklen).

Institutions like the United Nations, Parsons, and FIT; brands including Louis Vuitton, Levi’s, Google, and UPS; and media channels Business of Fashion, Forbes, Fast Company, and Refinery29 have all supported its vision.

On September 10, 2020 on the dawn of a reimagined NYFW, FASHINNOVATION will bring together international business CEOs, thought leaders, entrepreneurs, fashion designers and creatives at the time they are needed most. Through this platform, founded by Marcelo and Jordana Guimarães, these global conversations will inspire and ignite revolutionary actions and change across our industry.

The Worldwide Talks will cross boundaries and amplify topics including sustainable development goals, social impact, diversity and inclusion, entrepreneurship, connectivity and new technologies all seen through the lens of innovation.

Our Manifest Fashion Is To Love

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FASHINNOVATION is a global platform that connects innovators to create positive change in the fashion industry by ways of technology


To ignite change and innovation in the fashion industry



Forward Thinker. “First, think. Second, dream. Third, believe. And finally, dare.”
– Walt Disney


Ambitious with Purpose. “Intelligence without ambition is a bird without wings.”
– Salvador Dali


Simplicity. “The definition of genius is taking the complex and making it simple”
– Albert Einstein


Happy. “The purpose of our lives is to be happy”
– Dalai Lama


Inclusivity. “Diversity and inclusion, wich are the real grounds for creativity, must remain at the center of what we do.”
– Marco Bizzarri


Optimist: “No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the human spirit.”
– Helen Keller


Never Give Up: “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all”
– Dale Carnegie

What We Do

We mix traditional enterprises with fashion tech startups & emerging brands


We bring in global names to speak about fashion technology trends around the world, inspiring an entrepreneurial mindset.


We deliver content from our learnings, our events and our community.


We build a diverse community of like-minded individuals in intersecting industries, keeping everyone abreast the latest in trends/ innovations


We connect Enterprises that want to reach Startups and Startups that want to reach Enterprises.

Our Story

Marcelo & Jordana Guimaraes – husband and wife – are the founders of FASHINNOVATION. Marcelo has been in the entrepreneurial ecosystem throughout his life, always dealing with enterprises incorporating innovations and technology. Jordana has been in the fashion industry, in the marketing and public relations department.

When Marcelo presented a thought to Jordana of developing an event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises and technology with the world of fashion?”. With where Fashion is headed today, Jordana jumped at the opportunity to share ideas with him, which in turn launched FASHINNOVATION.

Our Entrepreneur Team