About Us

Fashion Is Social Impact

About Us

A global consciousness has arisen in every industry. There is an immediate and urgent demand for innovation in all business models. Now more than ever, community and collaboration need to be present for survival in this new world.

Fashion has always placed itself at the epicenter of change, where trends move like lightspeed through its ecosystem. All of the old systems have been laid bare by a global pandemic and an upheaval of the establishment. As an industry, fashion must reflect on itself and stretch its creativity because we’re in a period where everything needs to be reimagined.

Since 2018, FASHINNOVATION has hosted over 400 of fashion’s leading innovators to audiences representing 120 countries. Respected voices like Diane Von Furstenberg, Susan Rockefeller, Kenneth Cole, Julie Gilhart, and Fern Mallis, as well as new leaders including Steve Aoki, Chromat, Mara Hoffman, and Miroslava Duma.

Their platform has amplified the impact of the entrepreneurial spirit of the industry with Josh Luber (StockX), James Reinhart (thredUP), Katia Beauchamp (Birchbox) and Gihan Amarasiriwardena (Ministry of Supply), and has put sustainability front and center with Paul Dillinger (Levi’s), Carry Somers (Fashion Revolution) and Oskar Metsavaht (Osklen).

Institutions like the United Nations, Parsons, and FIT; brands including Louis Vuitton, Levi’s, Google, and UPS; and media channels Business of Fashion, Forbes, Fast Company, Refinery29 and Vogue, have all supported its vision.

Through these global conversations we inspire and ignite revolutionary actions and change across our industry. Fashinnovation crosses boundaries and amplifies topics including sustainable development goals, social impact, diversity and inclusion, entrepreneurship, connectivity and new technologies all seen through the lens of innovation.

Our Manifest Fashion Is To Love

Fashion-Is-To-Love-💙-Manifest-FASHINNOVATION-2020
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Fashinnovation 2020 Institutional Video Technology, Innovation, Sustainability, Fashion
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Mission

To be the global thought leader for the fashion industry in fostering innovation.

Vision

Entrepreneurial minds are protagonists in the urgent transformations of the fashion world. Promoting connections that inspire change is the key that opens the way for real innovations.

Values

What We Do

We mix traditional enterprises with fashion tech startups & emerging brands

Conference

We bring in global names to speak about fashion technology trends around the world, inspiring an entrepreneurial mindset.

Content

We deliver content from our learnings, our events and our community.

Community

We build a diverse community of like-minded individuals in intersecting industries, keeping everyone abreast the latest in trends/ innovations

Connection

We connect Enterprises that want to reach Startups and Startups that want to reach Enterprises.

Our Story

Marcelo & Jordana Guimaraes – husband and wife – are the founders of FASHINNOVATION. Marcelo has been in the entrepreneurial ecosystem throughout his life, always dealing with enterprises incorporating innovations and technology. Jordana has been in the fashion industry, in the marketing and public relations department.

When Marcelo presented a thought to Jordana of developing an event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises and technology with the world of fashion?”. With where Fashion is headed today, Jordana jumped at the opportunity to share ideas with him, which in turn launched FASHINNOVATION.

Marcelo-e-Jordana-Guimarães

Leadership Team

Marcelo Guimarães - Founder, Fashinnovation
Founder, Business Development

Marcelo Guimarães

Jordana Guimarães - Co-Founder, Fashinnovation
Co-Founder, Relationship Manager

Jordana Guimarães

Vinicius Monteiro - Creative Director
Head Creative & Design

Vinicius Monteiro

Lucy Norris - Blue Carpet Host
Blue Carpet Host

Lucy Norris

Ana Canuto
Head of Marketing & Communications

Ana Canuto

Pedro Valle
Head of Business Intelligence & Strategic Relationships

Pedro Valle

Adriana Testa
Head of Community Development & PR

Adriana Testa

Marcelo Guimarães - Founder, Fashinnovation

Founder, Business Development

Marcelo Guimarães

  • 15+ years with hub-techs of entrepreneurship (Brazil & Worldwide)
  • Endeavor, International Entrepreneurship Center, LIU Post, Singularity University NYC Chapter
  • Degree Business Administration, Federal University of Rio de Janeiro
  • Loves the “spirit of entrepreneurs”, motivating people and team building.
Jordana Guimarães - Co-Founder, Fashinnovation

Co-Founder, Relationship Manager

Jordana Guimarães

  • 20+ years as an Entrepreneur & Public Relations
  • Worked with startups & emerging lifestyle designers
  • Launched THE NYLON PROJECT in 2016 , bringing together the fashion & entertainment industries to humanize homelessness
  • Executive Business Course, Dartmouth College
  • Loves people + relationships, philanthropist.
Vinicius Monteiro - Creative Director

Head Creative & Design

Vinicius Monteiro

  • 20+ years in communication & publicity
  • Winner of advertising awards in Brazil 
  • Partner of the Brazilian Film Production Company, VIRALATA
  • The Mastermind behind “FASHION IS TO LOVE” Concept.
Lucy Norris - Blue Carpet Host

Blue Carpet Host

Lucy Norris

  • A world-renowned communications skills coach and entrepreneur 
  • Head of Content and communications at the award-winning agency, Ecrubox Digital
  • 20 + years, she has served as an advisor for a host of corporate, celebrity and  non-profit clients providing strategic advice to help individuals and organizations tell their story.
Ana Canuto

Head of Marketing & Communications

Ana Canuto

  • Specialist in Digital Marketing with a focus on leveraging business and scaling sales
  • 5 + years of experience in project management, Inbound Marketing, Content Marketing, Social Media, E- mail Marketing and people management 
  • Bachelor degree in Social Communications and Advertising at PUC Brazil/ MG 
  • Passionate about communications, human behavior and problem solving.
Pedro Valle

Head of Business Intelligence & Strategic Relationships

Pedro Valle

  • Qualified to create and execute Outbound Marketing Strategies
  • Experience in customer acquisition, negotiation, customer service, business consulting, project development, language teaching and voice acting
  • Graduated in International Relations at IBMEC Brazil / MG 
  • Passionate about creating connections between people and businesses.
Adriana Testa

Head of Community Development & PR

Adriana Testa

  • Communications and PR Specialist
  • 6+ years of experience in Customer Service, Public Relations, Events, Project Management, Inbound Marketing and Communications
  • Bachelor Degree in Public Relations at PUC Brazil/ MG
  • Certified Image and Style Consultant by Belas Artes/SP
  • Passionate about the arts, fashion, communications and human connections.

Board Of Advisors

Larry Namer
CEO, Metan Global Entertainment Group & Co-Founder E! Entertainment Television

Larry Namer

Burak-Cakmak
Formerly Dean of Fashion, Parsons School of Design

Burak Cakmak

CEO, Hazcomm Advisory Group & Formerly Commercial Director, Informa Markets

Shawn Hazan

Larry Namer

CEO, Metan Global Entertainment Group & Co-Founder E! Entertainment Television

Larry Namer

50 + years experience in television, film, live events and digital media. Co-founder of E! Entertainment Television and Movies USA Magazine; Group Vice Chairman of Cable TV Owner, Metan Global Entertainment Group; President’s Award from the National Cable Television Association. Co-Founder of BeautyKween, and COO of Fanvestor.

Burak-Cakmak

Formerly Dean of Fashion, Parsons School of Design

Burak Cakmak

Formerly Dean of Fashion at Parsons School of Design. Co-Founder at THEAN.co and The Digital Fashion Group. Previously, Vice President of Corporate Responsibility at Swarovski Group; General Manager of MADE-BY Benelux; First Director of Corporate Sustainability for Kering’s luxury brands. His career in the fashion industry began at GAP Inc.

CEO, Hazcomm Advisory Group & Formerly Commercial Director, Informa Markets

Shawn Hazan

28 + years of executive management, in the media and global event space. Formerly Commercial Director of Informa Markets and Formerly Vice President of UBM Fashion. Founder HAZCOMM Advisory Group.