Fashion Is Social Impact
Fashinnovation connects entrepreneurship, innovation & technology within the fashion industry
About Us
A global consciousness has arisen in every industry. There is an immediate and urgent demand for innovation in all business models. Now more than ever, community and collaboration need to be present for survival in this new world.
Fashion has always placed itself at the epicenter of change, where trends move like lightspeed through its ecosystem. All of the old systems have been laid bare by a global pandemic and an upheaval of the establishment. As an industry, fashion must reflect on itself and stretch its creativity because we’re in a period where everything needs to be reimagined.
Since 2018, FASHINNOVATION has hosted over 400 of fashion’s leading innovators to audiences representing 120 countries. Respected voices like Diane Von Furstenberg, Susan Rockefeller, Kenneth Cole, Julie Gilhart, and Fern Mallis, as well as new leaders including Steve Aoki, Chromat, Mara Hoffman, and Miroslava Duma.
Their platform has amplified the impact of the entrepreneurial spirit of the industry with Josh Luber (StockX), James Reinhart (thredUP), Katia Beauchamp (Birchbox) and Gihan Amarasiriwardena (Ministry of Supply), and has put sustainability front and center with Paul Dillinger (Levi’s), Carry Somers (Fashion Revolution) and Oskar Metsavaht (Osklen).
Institutions like the United Nations, Parsons, and FIT; brands including Louis Vuitton, Levi’s, Google, and UPS; and media channels Business of Fashion, Forbes, Fast Company, and Refinery29 have all supported its vision.
On September 10, 2020 on the dawn of a reimagined NYFW, FASHINNOVATION will bring together international business CEOs, thought leaders, entrepreneurs, fashion designers and creatives at the time they are needed most. Through this platform, founded by Marcelo and Jordana Guimarães, these global conversations will inspire and ignite revolutionary actions and change across our industry.
The Worldwide Talks will cross boundaries and amplify topics including sustainable development goals, social impact, diversity and inclusion, entrepreneurship, connectivity and new technologies all seen through the lens of innovation.
Our Manifest Fashion Is To Love
Mission
FASHINNOVATION is a global platform that connects innovators to create positive change in the fashion industry by ways of technology
Vision
To ignite change and innovation in the fashion industry
Values
Forward Thinker. “First, think. Second, dream. Third, believe. And finally, dare.”
– Walt Disney
Ambitious with Purpose. “Intelligence without ambition is a bird without wings.”
– Salvador Dali
Simplicity. “The definition of genius is taking the complex and making it simple”
– Albert Einstein
Happy. “The purpose of our lives is to be happy”
– Dalai Lama
Inclusivity. “Diversity and inclusion, wich are the real grounds for creativity, must remain at the center of what we do.”
– Marco Bizzarri
Optimist: “No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the human spirit.”
– Helen Keller
Never Give Up: “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all”
– Dale Carnegie
What We Do
We mix traditional enterprises with fashion tech startups & emerging brands
Conference
We bring in global names to speak about fashion technology trends around the world, inspiring an entrepreneurial mindset.
Content
We deliver content from our learnings, our events and our community.
Community
We build a diverse community of like-minded individuals in intersecting industries, keeping everyone abreast the latest in trends/ innovations
Connection
We connect Enterprises that want to reach Startups and Startups that want to reach Enterprises.
Our Story
Fashion begins with love and passion. Marcelo & Jordana Guimaraes – the husband and wife team and founders of FASHINNOVATION – are reflections of these qualities personally and professionally.
A fixture in the entrepreneurial ecosystem throughout his entire life, Marcelo always worked with young enterprises incorporating new innovations and technology. After a chance meeting in Brazil with a young American fashion marketing visionary named Jordana, they became partners on a life journey that now includes two children.
When Marcelo presented a thought to Jordana of developing a global event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises and technology with the world of fashion?” With a vision for where fashion was heading, Jordana jumped at the opportunity to share ideas with him, which in turn created FASHINNOVATION in early 2018.
Approaching 7 events executed in less than 2 years, 3 of them being virtual summits during the pandemic, FASHINNOVATION is the platform for fashion’s leading voices of innovation. With 400 speakers reaching audiences of over 2 million viewers across 120 countries, it transcends the founders and is now a living and vocal community that drives change and collaboration.
