GROUNDTRUTH sparks a new generation of sustainable fashion with a range of durable, adaptable travel goods. Founded on the need for versatile and reliable technical bags and accessories that are created with people, our planet and performance at the very core.

GROUNDTRUTH was founded in 2019 by sisters Georgia, Nina and Sophia Scott. Creating versatile, reliable, and technical bags with people, the planet and performance central to its purpose.

“If recycled plastic bottles can be made into something that can survive these conditions – no one can ever doubt the durability of GROUNDTRUTH.” Robert Swan OBE