Most designers create collections that are their own brand — the clothes they design represent their vision, not yours. At New Couture, they don’t do that. They help you realize your vision; we help you create your own brand.

All of their designs are 100% custom – nothing is ever “off-the-rack”. That’s why you won’t see hundreds of dresses or suits on our website. And since all their fashion is custom designed just for you, they don’t sell it on our website so there’s no e-commerce.

Clothing should be fashionable, but it should also be something you can actually wear. They are fully aware that what you could wear in your twenties will not necessarily look good in your fifties. While they can design for any age, their decades of experience allow them to create fashion that enhances mature people and not make them look foolish.