AI/Digitalization

Style DNA is an AI personal stylist app that combines state-of-the-art technology with the expertise of image consultants. This AI-powered pocket stylist encompasses all aspects of personal styling, wardrobe management and shopping assistance. By guiding users through discovering what colours, patterns and fabrics would best suit them, and decoding their Style DNA, the app aims to better empower millions of people around the world to look amazing and achieve their goals.

The End of Guessing Your Size Online:
How size-accurate virtual try-on and data-driven sizing increase conversion and reduce returns

with Sheryl Clark, President & CEO, Boston Proper; Gustav Karlsson, Co-founder and CEO, WEON and Aaron Cunningham, SVP, Daily Mail.

Register to access the full recorded DigiTalks session.