Looking for ways to improve the manufacturing processes to make them more eco-friendly was part of John Matthews job for years, until one day he realized it became his business. “I was looking for sustainability before it became a cool word,” says Founder & CEO of Avrio Footwear.
While working in the manufacturing industry he realized the efforts to make products more sustainable and eco-friendly would require the manufacturers and consumers make a conscious decisions to support products that promote the mission of a cleaner tomorrow. Thus, Avrio Footwear was created as a byproduct, an invitation to join a community that inspires change and works to build a Beautiful Tomorrow.
Plus, their shoes have incorporated EPA technologies, a natural coating that protects the shoe against bacteria and fungus, making them odor free. What is more important is the shoes have a circular life – once the user is done with them, they can send them back to the company to be incorporated in the production of the next generation of Avrio shoes.
Avrio is created by a group of people that not only believe in the product but, most importantly, they want to make a change. “The shoe” John Matthews says “is really the byproduct of a community of inspiring people who believe in their efforts, as small as they may seem, because together we can create a positive impact for our future”.
The Avrio Team wants their product to be the platform for a voice that not only inspires other brands to expand their relations and technologies, but also a voice that speaks of change by cultivating the idea that sustainability can happen with comfort and style. Can you imagine wearing the power to change the world right on your feet?”