In the latest DigiTALKS by Fashinnovation, we explored how Digital Product Creation, 3D Technology, and AI in Fashion are revolutionizing the industry. Featuring Lena Lim, Chief Commercial Officer at Browzwear, and mediated by Jennifer Ortakales Dawkins, journalist and writer, the conversation delved into the transformative role of data accuracy and AI-driven fashion innovation in fashion design, production, and sustainability.
Here are the key takeaways from this insightful discussion!
How Digital Product Creation & 3D Technology are Revolutionizing Fashion
Lena Lim, co-founder of Browzwear, has been working with 3D technology for over 17 years, long before it became a trend in fashion. During the talk, she emphasized that digital product creation is no longer an option but a necessity for brands looking to increase efficiency, reduce costs, and improve sustainability.
“To survive in this current environment that we are going through, I cannot see us doing things traditionally anymore. And yeah, I think digital product creation is the only way to go.” – Lena Lim
Key Benefits of AI-Powered Digital Fashion Solutions
Lena highlighted three major benefits of digital product creation:
Reduction in Physical Samples: Digital tools allow brands to eliminate multiple rounds of physical prototyping, leading to cost savings and reduced environmental impact.
Agility in Development: The traditional sampling process can take weeks. With digital solutions, brands can iterate designs in real-time and significantly speed up production.
Enhanced Fit and Precision: Using advanced 3D technology, designers can perfect fit and proportions before the first physical prototype is made, minimizing errors and waste.
Browzwear: Bridging the Gap Between Physical and Digital Fashion
Unlike conventional 3D design tools, Browzwear goes beyond visualization. Lena explained that their technology ensures that digital garments mirror real-life designs, enabling brands to create high-precision digital twins of their collections.
This approach reduces overproduction, a key issue in the industry. By allowing brands to test and refine designs digitally before manufacturing, Browzwear helps to curb excess inventory and minimize waste.
Sustainable Fashion & The Role of AI in Digital Transformation
Sustainability is a major concern for fashion brands today, and AI-driven digital product creation plays a crucial role in reducing waste and optimizing resources. According to Lena, brands that embrace digitalization can significantly lower their carbon footprint by cutting down on sample shipments, raw material usage, and inefficient production cycles.
“I think the first thing that digital product creation by Browzwear does is no waste. If we can trust in the digital product created—whether for the design idea, for fit, or for size—many of the reasons why we create physical mock-ups today go away. And as long as there is no waste, there’s an impact on sustainability.” – Lena Lim
AI & The Future of Data-Driven Fashion Production
Artificial Intelligence is set to revolutionize digital product creation, but Lena emphasized that AI is only as powerful as the data it uses. She pointed out that many fashion brands still lack high-quality, structured digital data, making it difficult to fully leverage AI’s potential.
However, when implemented correctly, AI can help brands predict demand more accurately, optimize production, and create better-fitting garments with minimal waste. The key, according to Lena, is to use AI as a tool for efficiency and innovation, rather than just another trend.
Final Thoughts
The discussion with Lena Lim made it clear that digital product creation is no longer the future—it’s the present. Brands that fail to adapt risk falling behind in an industry that is rapidly embracing 3D technology, AI, and data-driven decision-making.
As we look ahead, the challenge will be to bridge the gap between digital efficiency and sustainable fashion practices. With innovations like those from Browzwear, the industry is taking significant steps toward a more agile, accurate, and responsible future.
Want to scale revenue and optimize digital fashion? Register for our next DigiTALKS on AI and innovation now! Strut Your Growth: Scaling Revenue for Fashion Brands, featuring Andrew Curtis, CEO of Clearco, and Sazan Sela, Director of Digital at Stoney Clover Lane, on February 6th.
