roles for a fashion company
roles for a fashion company
roles for a fashion company


Fashion Entrepreneurship

How to Assign Roles for a Fashion Company

read 4 min

People looking at fashion brands might have never thought about those who work hard as a team to produce the best clothes and accessories daily.

The fashion industry is not just about designers making clothes for sale. Like any other industry, fashion companies have many departments that work together to run the brand and make it successful in this competitive race.

Roles for a Fashion Company

If you want to know the different roles for a fashion company that make the things work, then this article is for you. Remember that every brand has its hierarchy of jobs and departments. We will just give you an overview of essential roles in almost all the brands.

Human Resources

Similar to other companies, the fashion industry also has a department specified for dealing with the hiring process in the company. The HR team is responsible for reviewing the resumes, selecting the best ones, conducting their interviews. And then evaluating to decide which one to hire. Here, the HR team can use the Roles and Responsibilities Template to put in the list of individuals and their duties to know which position is up for the job offer.

Also, the HR department is in charge of dealing with any kind of conflict between coworkers and planning internal events for education or entertainment for its personnel.


Retail buyers are employed by establishments such as department stores, chain stores, etc. Amongst their responsibilities are planning, selecting, and purchasing the merchandise to offer in retail stores. 

Retail buyers are not generalists. They tend to specialize in certain product areas, so the responsibility doesn’t rely on just one person. There is a whole team with different roles for a fashion company.


Fashion designers create clothing products of any brand. Even if many designers are generalists who work in various other fields, a few may concentrate solely on a specialized subject, like sportswear, womenswear, accessories, etc.

A fashion designer’s primary markets will be high-end, haute couture, and designer. Thanks to technological advancements, a high-end designer item may be created in a matter of weeks. 

A designer is one of the essential roles for a fashion company. But remember, every organization has a different role for its designer. If we talk about large entities, the design process is split among two or three designers rather than overloading just one person.

Graphic design, photography, art direction

Visuals are the primary means of communicating fashion. Since visuals are so important in this business, every fashion firm has its own photography, graphic design, and art team. In addition, there may be teams working with independent contractors for each unique project and campaign.

PR, digital, marketing, social media

A fashion brand has a marketing department in which various individuals collaborate on promotional and marketing activities throughout different channels. These include store advertising, email marketing, social media, and eCommerce, aiming to boost their brand’s awareness and ramp up sales. For instance, the marketing division handles seasonal sales, store openings, and events. In today’s digital world such roles for a fashion company are essential for business growth.

Each outreach medium has a smaller team of professionals, with specific responsibilities, for handling the tasks required by said area. In addition, the team would have CRM managers, influencer managers, and those who work as a bridge between the clients and brands. Copywriters also participate in this venture since they develop and edit the written content for the videos, website, visual campaigns, social media, etc.

Product Development

According to its name, the product development department oversees a particular product category’s conceptual design through samples, suppliers’ engagement, and the final production. 

The process is an ongoing collaboration that may involve internal and external designers, going back and forth with the layouts and blueprints, negotiating prices, and so on. Analyzing product cost and suggesting manufacturing techniques/materials to craft the product is a key element of this role.


A Stylist is in charge of the overall appearance of the products intended for editorial use and marketing campaigns. Fashion brands increase their popularity a great deal thanks to the work of Stylists since they ought to be in touch with the latest market trends and influencers. 

Stylists are also required to be proficient in product pairing, such as selecting which handbag may fit best the dress the brand seeks to promote, and shoes to complete the outfit. 

Sales Manager

Maximizing the growth and the brand’s integrity, by being a Sales Manager you’ll probably oversee a group of sales representatives and help them create their customer personas. This kind of process is typically driven by data gathered in professional surveys. 

Sales managers play a crucial role in developing a strategy for each season to ensure corporate goals are accomplished. In addition to managing the brand’s position in the marketplace, the sales manager will supervise and approve new clients to ensure they are the proper representatives. 


The above-discussed roles for a fashion company are just a few essential ones; however, more prominent brands may have bigger teams. All this depends on how much the brand is expanding, as that’s how you will evaluate the need for resources to get the work done right.

Like this article? Then you must read this one: 10 Reasons Why You Should Have Content Marketing as Your Business Ally

* Written by Kenny Garcia.

Editor’s Note: The opinions expressed here by Fashinnovation’s columnists are their own, not those of Fashinnovation.




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