Rethinking Fashion E-Commerce: The Sizing Problem
Fashion e-commerce has revolutionized the way we shop—but one problem remains stubbornly unresolved: sizing.
Shoppers face uncertainty every time they buy clothes online. Size charts are vague, models don’t represent real diversity, product descriptions often miss the mark — and statistical tools based on basic questionnaires alone fail to deliver the expected results. As a result, return rates are skyrocketing, customer frustration is rising, and brands are bleeding revenue.
Studies show that up to 50% of returns in fashion e-commerce are due to poor fit. This not only leads to financial loss, but also contributes to unnecessary emissions, packaging waste, and operational chaos.
For consumers, it’s a broken experience. For brands, it’s a massive opportunity. That’s where Mody AI steps in.
Introducing Mody AI: The Smart Fit Advisor for Fashion Brands
Mody AI is an Italian startup that’s been solving the sizing challenge for the past five years with an innovative, AI-powered solution that is changing how fashion brands connect with customers.
With a mobile-friendly, plug-and-play fit recommendation tool that integrates with any e-commerce platform in just 30 minutes, Mody AI allows shoppers to discover the perfect size for each product—based on real body data and brand-specific fit profiles. The result: fewer returns, higher conversions, and better customer satisfaction.
Whether through a short questionnaire or a seamless photo-based body scan, Mody AI adapts to every customer journey, offering flexibility, speed, and precision that legacy sizing charts simply can’t match — thanks to its dataset of body scans from over 1 million people worldwide.
Why Traditional Sizing Methods Fail
Let’s face it: the way we think about sizes is outdated.
Fashion brands still rely on standardized size charts—or, worse, on basic statistical tools that use purely subjective questionnaires to suggest a size based on what similar users have purchased in the past. But every person has a unique body shape, and this one-size-fits-all logic inevitably leads to poor recommendations and customer dissatisfaction.
Here’s the reality:
- A “Medium” from Brand A might fit like a “Small” from Brand B.
- Customers end up ordering multiple sizes “just in case.”
- Brands face high logistics costs and inventory churn due to returns.
- Sustainability goals are compromised by wasteful shipping and repackaging.
- Traditional size guides—and generic statistical tools—aren’t just inefficient. They’re broken.
Traditional size guides—and generic statistical tools—aren’t just inefficient. They’re broken.
Mody AI’s Smart Sizing Technology: How It Works
Mody AI brings AI and data science directly into the shopping experience. The solution offers two seamless fit advisor modes.
Users answer a few easy questions—like height, weight, age, and fit preference for the specific garment. Mody AI does not ask users to self-identify their body shape—instead, it predicts their precise body measurements using a proprietary dataset of over one million body scans from users around the world. These predicted measurements are matched against each product’s specific size range to suggest the best fit.
For users who want even more personalized recommendations, the questionnaire can be enhanced with photo-based scanning.
Using just two simple photos taken with any smartphone, Mody AI reconstructs key body measurements and shape profiles in less than 5 seconds, thanks to the fastest proprietary body scanning technology in the world.
The experience is seamless, quick, and entirely web-based—no app download or complex setup required.
The Real Power: Brand-Specific Fit Intelligence
What truly sets Mody AI apart is its brand-calibrated fit engine. Each product is matched to a range of ideal body measurements (e.g., chest circumference for size M: 96–101 cm), and this logic is fine-tuned for every brand, based on real customer data and returns history.
Mody AI collaborates directly with brands to:
- Analyze their product fit profiles
- Upload size range data per SKU
- Calibrate tolerance levels and cut types
- Create custom fit rules (e.g., “size up if between sizes”)
But Mody AI goes beyond just recommending sizes: to truly reduce return rates, brands need to start from the source—how their garments are constructed relative to their real customer base.
That’s why Mody AI offers bi-annual body shape and size reports based on the actual data collected from each brand’s customers. These reports provide invaluable insights into how each product category fits compared to the real dimensions of the people buying them.
This allows brands to:
- Understand where misalignments happen between garment construction and real body shapes
- Adjust future sizing or grading strategies accordingly
- Develop collections that are inherently better aligned with their audience
Because if you want to reduce returns at the root, the solution isn’t just choosing the right size—it’s designing and producing based on your actual customers’ bodies.
Why Brands Choose Mody AI
Fashion brands, from independent labels to enterprise retailers, are embracing Mody AI for five core reasons:
1. Higher Conversion Rates
With size uncertainty removed, more customers complete their purchase. Brands using Mody AI report conversion rate uplifts of 25–50%.
2. Reduced Return Rates
By recommending the right size upfront, Mody AI helps brands cut returns by 20–45%, saving massively on logistics and reverse operations.
3. Enhanced Customer Trust
When customers get a perfect fit, they come back. Mody AI helps brands build loyalty through reliable sizing experiences.
And it drives action: over 45% of users who interact with the sizing tool end up adding the item to their cart.
4. Sustainability
Every prevented return means fewer emissions, less packaging waste, and a smaller environmental footprint. It’s personalization with purpose.
5. Global Scalability
Mody AI supports brands selling worldwide, with multilingual support and compliance with international privacy regulations (GDPR, CCPA, etc.).
Proof in Practice: From Boutique Brands to Market Leaders
Mody AI works with all types of fashion brands—from emerging DTC labels to globally recognized enterprises, across both single-brand and multi-brand platforms. Our sizing solution is already powering e-commerce experiences across Europe, the Middle East, and North America, proving its effectiveness at every level of scale.
Fit Meets Flexibility: A Pricing Model that Works
Our offering is highly flexible and adapts perfectly to the needs of each brand, regardless of size or market presence. Whether you’re a niche boutique or an international retailer, Mody AI’s licensing model is structured to fit you.
- Pricing is based on the number of e-commerce sessions, ensuring a fair and scalable license tailored to your traffic and needs.
- Choose between annual or monthly licenses, with higher personalization and no setup costs.
- Enjoy trial periods ranging from 14 to 30 days.
- Get custom onboarding, SKU-level product analysis, and full A/B testing support.
- Throughout the license period, brands receive continuous updates and improvements to the application—at no additional cost.
From first implementation to long-term performance, Mody AI delivers measurable results and real value from day one.
Ready to See Mody AI in Action?
If you’re a fashion brand looking to cut returns, improve conversions, and elevate your customer experience—Mody AI is ready.
👉 Start your free trial or request a personalized quote: www.mody.ai/trial
📩 For partnerships and demos: [email protected]
