Your revolutionary new clothing brand is up and running. You’ve done your research, built a strategy and launched it. So, the next challenge is to present & market it to the patrons. You might be a high-end designer who knows how to pattern cut or drape. However, running a clothing brand versus marketing it for the whole world to see are two different ends of the spectrum.
Let’s move ahead and talk about 4 proven ways to present and promote your new clothing brand, expose it to a qualified audience and accomplish business goals.
Promoting a New Clothing Brand
1. Stay Active on Social Media:
Today social media networks such as Twitter, Pinterest, Instagram, or Facebook are no longer optional but essential for your business. Companies of all scales around the world are leveraging social media. It helps them reach out to more customers than ever, gather valuable insights, generate leads, and grow the brand. As per a report by leading analytics website Statista, in 2020 alone, over 2 billion people shopped for services and goods online. The study also elaborates that social networking sites are expected to reach a footprint of over 3.4 billion users by the year 2033!
Hence, if your brand is not yet on social media, you might be missing out on a plethora of opportunities daily. Your new clothing label can enjoy increased brand awareness, establish itself as a niche leader, stay top of the mind of people, and also generate organic traffic for your websites if you leverage social media the right way! Entrepreneurs must recognize that social media is an important part of a business’s sales funnel as it offers a flexible and low-commitment medium for customers to express interest in your business.
2. Market Content Via Articles, Blogs on Niche-Specific Websites:
Content marketing plays an imperative role in the journey of any new brand. Especially when it comes to discovering the brand, building trust, developing lasting relationships & boosting conversions. There is no denying that content is the king of marketing. Well-thought content has the potential to pull your target audience to your social media channels, website and convert leads into valuable sales. As a clothing brand looking to engage the audience, brands can consider marking their presence with online regularly-published.
Your content can be a mix of quality blogs, articles, social media posts, infographics & data-oriented one-pagers. Businesses can refer to one pager examples, enjoy outstanding marketing designs and deliver an informative pitch to potential customers. If created right, the finest content can add immense value to your new clothing brand and allow you to engage the audience, help them develop trust in your brand, and become prospective and loyal customers.
3. Invest In Search Engine Optimization (SEO):
You might be having a website in place. But if you’re missing out on SEO, the website is not harnessing its full potential. Search Engine Optimization – aka SEO – is one of the most popular practices for increasing the traffic to your website. With effective SEO, you can achieve a higher rank for your clothing website on the search engine. Hence, unlock your valuable access to more qualified prospects than ever and turn them into customers.
Often business owners limit the importance of SEO to website ranking or visibility. Search engine optimization goes way beyond that! In addition to bringing in a jump in quality web traffic, it also helps you establish trust, boosts user experience, and ensures overall business growth. A high SEO score will put you in top results on search engines such as Google. Therefore, it will allow you to establish integrity over the internet. Therefore, brands must know that improving their online presence is an ever-growing task. A well-thought SEO strategy can help you build a powerful digital ecosystem.
4. Use Customized Packaging:
Gone are the days when you could serve your customers alike with your products, services, or even how you package them. The shopper of today seeks a unique, personal and consistent brand experience where product packaging plays a momentous role. Often entrepreneurs focus entirely on creating quality services or products and completely miss out on ensuring a viable first impression. Well, first impressions might seem trivial but these are as important as the product or service you’re selling!
The packaging of your clothing product is the first touchpoint that the consumer will experience outside of your company’s website. Leveraging the packaging alone, brands can help customers reaffirm their decisions on choosing you over your competitors. It’s just like a catchy and intuitive website you see over the internet that grabs the attention like anything! Therefore, poorly designed packaging with a revolutionary product can deteriorate the overall experience of your brand.
Promoting a New Clothing Brand: The End Line
With the advent of revolutionary technologies, your customers are also turning tech-savvy. The tips presented are some of the proven ways that can help you kickstart your new clothing brand. Your web presence is perhaps the biggest tool to reach out to a large number of people, get your brand noticed, engage with people and close the deal!
Read our article about e-commerce business and its relationship with a more sustainable future!
* Written by Germán Viera, Co-Founder of SlideModel
Editor’s Note: The opinions expressed here by Fashinnovation’s columnists are their own, not those of Fashinnovation.
