Personal Branding has become increasingly indispensable for success in managing careers or businesses in the current market, whether you are an entrepreneur in the fashion industry or in another field.
We’ve talked with Jessica Zweig, CEO of Simply Be Agency and writer of Be., the perfect guide for those who want to have success without leaving their essence behind. She gave some golden tips for fashion entrepreneurs. Check it out!
What is Personal Branding?
To sum it up, Personal Branding is about managing your personal brand. It involves discovering what makes you unique, determining your position in the market, and finding the best way for communicating your unique values. This way, you can achieve relevance and influence for a specific target audience. Whether that audience is your co-workers or as broad as the fashion industry and global market.
It is to be intentional in being yourself and to create a consistent experience in the relationship with your audience. It is about humanizing the brand by showing the people behind it, but also knowing how you will be set in your customers’ and community minds and hearts. How you will be remembered?
Furthermore, Personal Branding it’s about being aware of who you are, what movement you want to generate around what you believe in, and the impact you want to leave behind. It’s understanding how you differentiate yourself by being intentional in the message and experience delivered in all of your brand’s contact points. It is managing your reputation by being yourself. With its flaws, strengths, personality, and spontaneity.
Personal Branding x Personal Marketing
When talking about these two concepts, the best way to understand it is to make an association between the concept of branding and marketing for companies.
When you think of brands like Uber, Starbucks, NASA, Zara, Stella McCartney, and many others, some reaction, feeling, or thought comes to your mind right away. Whether those are positive or negative.
This emotional response caused by an image or name of a particular company, product, or person is called a brand. And her management, branding.
On the other hand, marketing is related to satisfying customer needs. It is a set of tools that work together so that the product/service reaches the market profitably.
Golden Tips for Fashion Entrepreneurs
There’s no right path that will lead you and your business directly to success. But Zweig told us 5 tips that can be a game-changer for your business and can help you find success by being your true self.
- Be authentic. Don’t be afraid to highlight your differential. This will outstand you and your product in the market;
- Be consistent and constant. Make yourself present and hold on to your values and beliefs;
- Be clear and transparent. Show your strengths, but also your difficulties and fears;
- Humanize the people behind the company;
- Don’t be afraid to show yourself.
Meet Jessica Zweig
Jessica Zweig is the founder and CEO of Simply Be Agency. She is an empowered woman, that after years as the owner of an online magazine in Chicago, she professionally rediscovered. She built a company from scratch and now she and her team help entrepreneurs and brands to discover their unique essence.
For Zweig fashion is all about sense of joy and good. It’s about the outside look, but mostly about inner beauty. As she stated, “fashion is a reflection of culture and values” it is also about “the impact you want to leave behind”.
In her company, she works towards bringing out the best in people. And that means allowing them to show their true selves. With the mission “When you set yourself free to Simply Be, you set the world free” her company helps others to build their Personal Branding by showing their values and best qualities.
According to her, the unique version of yourself is your differential to outstand in the fashion market. Personal Branding is an act of service for your company and for your community.
Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself
Jessica Zweig just released her first book in which she shares her most powerful secrets. Be. is the guide when it comes to helping the readers on building their confidence, increasing their value, and making a lasting impact on the industry, but also on society. The writer demystifies authenticity and in a clear and easy-to-understand manner, translates to the public how to achieve success and dialogue with the community by just “being yourself”.
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By Júlia Vilaça