Alex York is a reporter at Insider covering Entrepreneurship, Business Trends, and the Future of Work. She focuses primarily on women and underrepresented founders, how Gen Z is changing the world, and career and cultural health and wellness. She’s covered some of today’s most notable founders, the growing digital and online marketing sphere, the transformation of retail, and the importance of equity in entrepreneurship and the workplace. She is passionate about telling stories about the innovative people and brands shaping our society today.