Karin Tracy

As Head of Industry, Retail/Fashion/Luxury, Karin Tracy oversees Meta’s retail, fashion and luxury practices, which she built within the CPG/Retail vertical to help brands drive real business results through their work on Facebook, Instagram and Messenger.

Since joining Meta in 2015, Karin has developed go-to market strategies tailored for retail, fashion, beauty and luxury marketers and built a best-in-class team that has forged senior-level relationships within the industry.

Previous to Meta, Karin Tracy was Publisher of InStyle from 2012-2014, where she oversaw the magazine’s marketing, advertising sales and brand strategy for the monthly and annual special issues. In addition, she oversaw marketing and sales strategy for InStyle.com and its social platforms, including product innovation, branded content, audience development and ad solutions. She began her advertising career at Giorgio Armani and spent a year in Saks Fifth Avenue’s Marketing Department.

Tracy is a lifelong New Yorker, is a board member of CEW (Cosmetic Executive Women) and council member of Retail Ascendant. She graduated from the Fashion Institute of Technology with a B.S. degree in marketing, and lives with her husband and their three children in downtown Manhattan.