Ryth Martin is the Founder and CEO of Skipify, an agentic commerce platform helping merchants navigate the next era of brand, customer experience, and commerce in an AI-driven world. Skipify enables merchants to deploy commerce agents across their website, app, and call center — helping them build and future-proof AI-driven shopping journeys.
Skipify’s commerce agents assist with product discovery, personalize the customer journey, and increase conversion rates by over 2x. The agents also enable secure, instant checkout for more than 60% of the U.S. population, offering credit, debit, pay-by-bank, and buy-now-pay-later options.
Skipify has partnered with major financial institutions and payment networks including Mastercard, American Express, Visa, Discover, and Worldpay, and works with brands ranging from global enterprise names to fast-growing local retailers. Ryth is focused on building the infrastructure that will define how commerce works in an AI-driven world — where every shopper interaction, human or agentic, converts into a trusted, seamless transaction.
