Sofia Tchkonia is the under-the-radar founder of Mercedes-Benz Fashion Week Tbilisi. She is responsible for networking and promoting Georgian fashion abroad. With a background in the film industry, Tchkonia had wanted to be a film director and launched an interview series that featured guests including Pierre Bergé and Rick Owens. She eventually took over and grew the BeNext Foundation, a festival and design contest that has uncovered Georgian talent including George Keburia and Lado Bokuchava
The End of Guessing Your Size Online:
How size-accurate virtual try-on and data-driven sizing increase conversion and reduce returns
How size-accurate virtual try-on and data-driven sizing increase conversion and reduce returns
with Sheryl Clark, President & CEO, Boston Proper; Gustav Karlsson, Co-founder and CEO, WEON and Aaron Cunningham, SVP, Daily Mail.