In a world where AI and fashion are disrupting the way we shop, how can the two combine to elevate our shopping and styling experiences?
THE STORY OF STYLE DNA
Style DNA (our consumer app) and StyleLab (our B2B technology solution) represent the next frontier in virtual styling and has been created to revolutionize the way we shop. Led by a team of women from top global fashion and tech companies, we have developed a groundbreaking AI technology solution in tandem with our image consulting expertise to empower online shoppers to look and feel their best by helping them to choose clothes that complement their body, color and style type.
The Daily Challenge
Shoppers are shifting their behavior and this is impacting retailers’ returns and retention rates. Our mission is to restore shoppers’ confidence and decision-making when purchasing items.
At STYLE DNA, our research shows that 82% of women in the USA own clothes that they have never worn and 40% of clothing and footwear items are returned in the USA.
Identifying how to style items can be overwhelming given the vast amount of competition and options available on the market. How do we know which colors suit us? Are we guilty of overspending and not wearing the clothes we buy? And how much do we want to look and feel our best without always having to ask someone for their opinion?
Optimized shopping experiences encourage online shoppers to make more informed decisions when shopping online, resulting in an increase in brand loyalty that drives retention and increases AOV. With an abundance of competition arising as a result of the pandemic and a dynamic change in the way we shop, there are now over 2.14 billion online shoppers to accommodate for.
E-commerce is changing the world of retail as we know it and we believe our innovative AI technology is focused on creating solutions for the vast majority of online shoppers who are evolving their shopping habits.
Our Solution: Following the success of the Style DNA app ( over 900k downloads in the last year) we are now in a position to go to market with StyleLab and collaborate with retailers using our human know-how and cutting-edge AI technology.
For retailers, personalization has long been hailed as the secret of present-day e-commerce. By personalizing your e-commerce store and targeting your customers in a unique and exclusive way, you’re providing a personalized online shopping experience that increases shoppers’ attention and convinces them to buy.
The experience is entirely centered around the user, allowing them to explore curated looks to suit their color type and body shape. Our innovative AI technology saves online shoppers time and headspace, so they can focus on going about their daily lives.
Blending fashion with AI, our innovative technology identifies an individual’s Style Profile by analyzing their selfie. Once we’ve created a Style Profile, we can then identify the best colors, fits, fabrics and prints best suited to each individual.
Our technology solution is like having a trusted style adviser and personal shopper at your fingertips, helping you save time, feel fabulous and nail your looks every time – all through understanding your style type in more depth.
We pride ourselves on being the world’s first AI personal shopping solution and our mission is to inspire online shoppers to look and feel their best.
* Written by STYLE DNA’s TEAM
Editor’s Note: The opinions expressed here by Fashinnovation’s columnists are their own, not those of Fashinnovation.
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