Do you know how to stay ahead of constant shifts, challenges, and demand? Technology has come to prove that fashion entrepreneurs and prominent companies can succeed with style by using the right tools to do so.
Succeed with Technology
From supply chain challenges, overproduction, and an influx of material waste. There is an immense amount of data and information that brands need to be hyper-aware of while not falling behind on current industry and consumer demands. It is fundamental for brands to connect the dots; from the initial design to product finalization to stay ahead of these new challenges.
With the help of on-demand manufacturing and domestic manufacturing, it’s possible to reduce waste, minimize supply chain issues, and increase manufacturing efficiency. Adding advanced technology such as AI, IoT, and 3D can transform and optimize in the most effective way.
Gerber Technology, a Lectra Company, has been helping companies get closer to their consumers via technology for years. Their powerful software, hardware and services build agility and efficiency into every step of your process, from design to production. Drawing on a history of innovation using AI, 3D and IoT, their fashion-specific solutions have helped retailers, manufacturers and brands worldwide provide the quality, fit and speed their customers demand.
Below we’ll help you better understand how their technology can help your business. Shall we?
Succeed With Style: Understanding the scenario
The Shift to Online Shopping
In the last few years, there has been a dramatic shift towards e-commerce, social media, and even live-streamed selling. And, the COVID-19 pandemic only rushed a process that was already ongoing.
This shift demanded brands, retailers, and manufacturers to rethink the way they sell, develop and produce their collections in a new direct-to-consumer approach.
The online world has opened up opportunities for many new players to enter the marketplace. That brought a fresh business model of direct-to-consumer taking out the middleman. Therefore, reducing their price points while still maintaining the same margins.
Consumers have not only shifted to online shopping but are now more active than ever on social media. This has led to trends no longer dictated only by designers and brands but also by social influencers.
Transparency Into Competitor Insights To Succeed With Style
From a perfect overlook of market analysis to a peek into an agile direct-to-consumer supply chain, brands can now offer what the consumers want while predicting the market’s available stocks and prices.
Having full transparency is beneficial for companies for multiple reasons. Such as to stay ahead of competitors, produce garments that won’t undersell, and properly create the right amount of merchandise. Brands can see what their competitors are producing and how they are selling. Furthermore, help them remain proactive in all the constant changes that occur in the industry’s climate.
With the right technology, brands don’t have to dig for the latest insights on what to produce and for how much. Thus, helping them make smarter decisions, continually make profits, and scaling back over-production increasing their sustainability.
The Demand For Sustainability
Apparel is one of the least sustainable industries and contributes between 2-10% of the global Carbon footprint. One of the main reasons for garments ending up in landfills is the excessive stocks due to poor estimation. With inflation costs rising dramatically, excessive stock cannot be an option anymore. This continuous cycle leads to a very fast-paced industry with shorter trend cycles and customers demanding more options, at cheaper prices, available immediately. The so-called fast fashion.
Brands want to have the ability to monitor industry trends, and keep an eye on how much to produce. Furthermore, they want to take a peek into their competitors’ recent collections, pricing, and discounts. Having this consolidated through accurate real-time data stored in a cloud would help optimize development from start to finish and provide a global go-to-market strategy. Ending up saving them an immense amount of time and money while being highly sustainable and helping them succeed with style.
Succeed With Style: The Right Products, at the Right Time
Through an accurate AI-powered solution, brands can access accurate, real-time data. It stores all the information they need in a cloud that will help optimize development from start to finish and provide a global go-to-market strategy. Therefore, helping to keep track of all data in real-time, in one spot.
With Lectra’s Retviews, an AI-powered benchmarking solution, brands can navigate a customizable dashboard that gives access to detailed insights on competitors’ recent collections, cross-compare their data from previous years, and so much more. Now than ever, it’s more important to be able to produce the right product at the right time. Which has never been made easier for brands that utilize Lectra’s solutions such as Retviews, On-Demand, and Lectra PLM systems.
Learn about fashion supply chain logistics and its issues!
* Paid article in partnership with Lectra
