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CRO Strategy
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The Practical Greatness CRO Strategy in 2022

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Have you ever heard of CRO Strategy? This article will explain everything about this strategy and how CRO is important for any business online!

What is CRO Strategy?

CRO is very present in the vocabulary of Digital Marketing. And it stands for Conversion Rate Optimization. The strategy consists of a set of practices that increase the conversions of a given site, taking better advantage of the traffic that the pages already have.

CRO Strategy

Conversion Rate

According to the Hubspot blog, a good conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors: “For example, the average conversion rate of eCommerce sites globally was 2.17%.”

By the way, you can calculate the conversion rate by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage.

You can apply CRO strategy on Homepage, Pricing Page, Blog and Landing Pages. That way, you can run a variety of tests that aim to understand what works best to convince a page’s visitors to take the action you want them to do.

How Does the CRO Strategy Work?

Data Collection

The first step is to collect information and then start testing. You can use Google Analytics, for example, to analyze metrics and do usability tests, or even directly interview your customers.

To find out where to invest your CRO efforts, you need to browse your website as if you were a regular user. Also, look at bounce rate, dwell time and exit pages. Now that you know what you want to improve, think about different ways to shift user behavior.

Website Goals

After collecting the data and evaluating it, now is the time to reflect on the best way to solve the problems that are affecting your conversion rate. You need to understand the purpose of your website so you can take action to solve the problems. In Dynamic Yeld words: explore what the desired outcomes of the business objectives are.

CRO Strategy

You can encourage the potential customer to contact the company, either requesting a quote or asking a question. Also, invest in good content and check your website speed. After all, the website needs to load correctly so that the user does not leave it so easily.

Testing & Measuring

To apply the improvement suggestions, you can perform A/B testing. By the way, A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.  It llows you to evaluate which model/layout is most attractive for conversion.

Actually, you can only come to a conclusion if you follow the results and identify the processes. Measuring is a guide for the entire process of optimizing your website.

Qualifying Visitors

An important point to consider when optimizing conversions is qualifying visitors. You need to segment the message to attract the right audience to the page and thus convert. Hubspot uses a chatbot to qualify visitors by intent, rather than an open-ended chat window.

SEO & CRO Strategy

SEO and CRO are two important strategies, but they are different. Firstly, SEO is all about increasing organic traffic to your website. On the other hand, the CRO seeks to make his audience take a certain action.

While the SEO will be more focused on working with keywords and internal and external linking, the CRO will be involved in complete A/B testing and layout, thinking about the best user interaction. In fact, “as unique as they are, these two processes do share a lot of similarities, and engaging in both can amplify your results.”

Like this article? Then you must read this one: Digital Selling: a Time for New Possibilities for Fashion Brands

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Credits:
Júlia Dara

Content Producer

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Author:
Júlia Dara

Content Producer

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