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SOCIAL MEDIA STRATEGY

10 Tips for Managing Social Media as an Entrepreneur, from Tailwind

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Owning a business is tough. Keeping track of finances, legal documents, and investments is all part of the job. Managing your business’s everyday operations doesn’t leave much room for social media campaign management

Managing Social Media

Nearly 90% of marketers state that their social media increased their business’s visibility, and 75% of those marketers saw increased traffic. With so little time, how can your business take full advantage of all social media offers?

In this guide, we’ll talk about the ten most impactful tips you can apply today!

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Tip #1: Focus On Your Audience

Understanding your audience is extremely important to the success of a social media marketing campaign. 

If you start posting to the most general and broad audience possible, two things will happen:

  1. You are never going to reach “your” audience.
  2. Your brand won’t stand out.

Narrowing the scope of your social media campaigns to target specific user groups is important. 

After all, do you want to spend time and money on people who are not interesting in buying?

Although you aren’t reaching as many people as you would with a broader approach, you’re impacting the people who matter more to your business.

How To Understand Your Audience?

The answer will be different for every business, but we tried to come up with a couple of “common denominators” 🙂 

Here are a few questions you can ask to help you figure that out:

  1. What is the age range of your audience?
  2. What kind of lifestyle does your audience have?
  3.  Do you know what content your audience consumes most often?
  4. Are there any influencers with a lot of clout in your audience’s community?

If you can answer these questions, you’ll be a lot further along in understanding your audience. 

This will help you to tailor your content, so it speaks directly to them. By making the content more tailored toward your audience, you’ll be more likely to transform a simple social media interaction into a conversion.

Tip #2: Define Your Brand

Your business must present the same brand and style across all channels. 

This includes your website, social media profiles, business cards, email marketing signatures, and any other channels you can think of.

Your brand is a representation of your business towards your clients. It is the first thing that they see and the last thing that they remember. 

If you see an Instagram account that’s mainly posting images of urban landscapes, it’s most likely that this account’s brand is related to an urban lifestyle.

Colors, fonts, messaging – everything plays a crucial role in how your brand will be perceived by the audience. 

As an entrepreneur, it’s important to be thoughtful and strategic about the way you present your brand on social media.

Here’s an example of a great post that delivers branding well.

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Starbucks at Instagram

The Instagram post from Starbucks shows a group of college graduates. 

This generally falls under the age group of the people who use Instagram the most, and that is exactly the platform that Starbucks focuses on. 

Tip #4: Find Your  Social Media “Voice”

Consider the type of social media content you want to post. How does that content help you fulfill your goals, and will that content effectively reach your audience?

A retail store may post on its Facebook page promoting discounts or seasonal sales. 

While a fashion brand would promote their new collection on Instagram, TikTok could be a great pick for a brand to make video tutorials on making jewelry. However, do you think it would be an effective strategy for a high-end machine-made jewelry brand to do the same? 

Managing Social Media

This is why it’s important to understand what posts your brand should use to engage with your audience.

Here is a great example of what we mean.  Sephora has a chain of brick-and-mortar locations and can benefit from promoting its in-store sales. 

This post also goes hands-on with these products, a great choice for a cosmetics brand.

Tip #5: Create a Content Calendar

One of the most significant challenges of social media management for entrepreneurs is time. 

You’re spending a lot of time managing the operational side of your business, so there’s not really much left to allocate to social media campaigns. 

Aside from hiring a social media manager, something that can help is to plan out your social media strategy with the help of a content calendar. 

A content calendar like Tailwind’s social media and email management platform can help you visualize what content is being posted at what time. 

This gives you a broader overview of your planned and ongoing social media campaigns. 

You can also use this calendar to help you adjust your strategy whenever necessary. 

Tip #6: Use a Social Media Management Tool

The right social media management tool can be a huge time-saver. The features go far beyond just scheduling the content. 

For example, Tailwind can help you manage every aspect of your social media outreach. 

  • Tailwind can help you create social posts with personalized designs.
  • Post optimization helps you find the best hashtags to use and how to make content more appealing to your audience.
  • No design skills are required to make the most of these features.

These few points are just the tip of the iceberg. Tailwind can do much more for you, and you can try all these features for free

Old Way New Way person FB LI 2

Tip #7: Pay Attention To Trends

Trends are opportunities for your business to shine. Spot them early and take full advantage of them! 

One way that you can do this is to set up Google Alerts for influencers or news topics that interest your audience.

You can also take a look at the Instagram explore tab for some guidance on currently trending hashtags. 

If you’re on Twitter, a powerful tool is their Trending tab, which shows some of the top trends in the country. 

Remember that some of these may be promoted, which means that a business paid to show up here.

Tailwind subscribers also get special access to monthly social post templates, which are based on the latest social media trends.

Tip #8: Engage With Your Audience

Audiences often use social media for personal connections. There’s a reason why there’s a comment button available by default on posts :). 

Entrepreneurs managing their social media brands can take advantage of this by responding to their audiences and engaging with them. 

This makes the brand seem much more personal and real and not just a front for sales. 

Apart from answering the questions and keeping the discussion going, you can also test how giveaways or contests would work for your brand. 

This example is a great way to engage with your audience. While running art contests may be a great opportunity for clothing brands and other businesses, you must focus on an angle that would resonate with your potential clients.

Tip #9: Make The Most Out Of Social Listening

Entrepreneurs managing social media need to understand how social listening works. This is a practice where marketers pay close attention to what audiences are talking about. This is similar to keeping an eye on trends, but it can be a bit more focused than that. Social listening can involve finding relevant posts for your brand or campaign. 

It can be done by watching your follower’s engagement and seeing what they like, share, or comment on.  Based on these observations, you can focus on creating content that will cater to their interests and behavior patterns. 

Social listening is useful for getting ideas to engage with your audience. 

If you see that “chatter” around a particular product or a certain holiday is increasing, take notes and create act accordingly!

Tip #10: Test, Reassess, and Test Again

The real secret to success in social media marketing is learning from failures. 

Entrepreneurs managing social media may not succeed for the first few times. It takes quite a bit of testing to find what works and what doesn’t. 

The best thing that you can do is start with a few basic social content ideas. See how they perform and continue by testing new ones. If something doesn’t work, set it aside and move on.

Using strategies like audience analysis, social listening, or just paying attention to trends and seeing what your competitors are doing are all valid ways of forming your next move.

It takes time and testing to get good at social media marketing, but in the end, it can pay off tremendously for your brand.

Social Media Strategy: That’s a Wrap!

Now that you’re armed with these ten tips, you’re ready to plan your campaigns! 

It’s hard balancing the needs of your business and social media promotions as an entrepreneur, but making time to work on new campaigns will return to you many times over in the future.

If you’re interested in learning more about how to regularly build out your own social campaigns, check out Tailwind’s guide to social media campaigns.

Like this article? Then you must read this one: 6 Reasons Why You Should Consider Entrepreneurship in Fashion.

Written by Tailwind’s Team.

Editor’s Note: The opinions expressed here by Fashinnovation’s columnists are their own, not those of Fashinnovation.

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