Here at Fashinnovation, we always have the pleasure to highlight up-and-coming talents in the industry. The companies we support are sustainable, diverse and have social values at their core.
In the next five days, we’ll present you with a variety of brands and companies we support. But, before introducing you to the first round, let’s discuss what we can expect from the first day of NYFW.
NYFW Fall 2022
We all believed that in this edition of NYFW, Coronavirus would have already given us a truce. However, this is not quite the reality.
Major brands such as Tom Ford have canceled their fashion shows due to the current pandemic situation. However, going from Manhattan to Brooklyn will still be necessary to see Gabriela Hearst at the Agger Fish Building and Dion Lee at the Box Factory.
We did a post on our Instagram sharing a little bit of what to expect from this edition. Check out below some of the main points.
1. In-person and digital event
The schedule mixes in-person and virtual shows, with live runways, presentations, and live-stream runways. In-person events will be subject to the CFDA’s COVID health and safety plan.
2. Designers
The week will open with Proenza Schouler and end with The Blonds. Favorite designers are also Michael Kors, Dion Lee, Jason Wu, Christian Siriano, Carolina Herrera, Khaite, Tory Burch, Coach, LaQuan Smith, and more.
3. Designers that won’t attend
Tom Ford announced on January 24 that he’ll no longer be showcasing his fall 2022 runway show due to the pandemic. Thom Browne won’t be able to attend the event either. However, fashionistas will still see a physical show with a new date scheduled for April 29.
4. New designers
New talent on the schedule of the NYFW includes Melke, Saint Sinatra, Dauphinette and Jody Turner, and others.
5. Where is it going to happen?
Spring Studios will continue to be the home of New York Fashion Week. Also, NYFW will live-broadcast shows on their website.
Companies We Support
Today we start the first round of presentations. As we said earlier, in the next few days we will introduce a series of brands that are in line with the purposes and values of Fashionnovation.
Check below some of these companies we support:
JVLAURNT
JVLAURNT is a street, contemporary-lifestyle brand, based out of NYC. The brand is inspired by NYC street and the busy lifestyles of Jennifer Laurantius and her friends, bringing progression, inclusivity, and a sense of purpose.
Jennifer and her friends run around NYC from meetings to parties, photoshoots, events, etc. She wants to create pieces that can help people to shop less, and shop smarter, by getting clothing that is transitional, versatile, functional, seasonless, convertible, and still cool for all of these events in our life. The pieces that the brand creates are a balance of comfort, functionality, and street–influenced-style in modern language.
JVLAURNT is committed to ethical practices, making sustainability-conscious decisions in the supply chain process, and slow fashion. They only produce styles in small batches, or one-of-a-kind, since all the pieces are made from deadstock materials. Pieces will only be made in NYC and Indonesia, as Jennifer would like to support her community and where she came from, also in order to ensure fair and safe labor practices.
WorkRobe
WorkRobe is on a mission to transform what women wear when working from home. Their goal is to make sure you are confident, comfortable, and professionally dressed for your video meeting in an instant.
My WorkRobe has the ultimate mission to reinvent the robe and look at it, not as something you wear after a shower, but as an outfit you can wear all day while working from home. Their styles are designed with your zoom meeting in mind
MenoMieux
MenoMieux is on a mission to rebuild the future of fashion with our community of socially responsible women’s fashion brands. Collectively, they are ushering in a new sustainable normal by holding brands accountable and creating ethical options for consumers who are ready to choose better for people and the planet. Their platform allows you to connect with trusted, pre-vetted brands.
The company verifies that each brand and its suppliers, manufacturers, and partners use sustainable materials, follow eco-conscious manufacturing processes, and abide by ethical supply chain practices. With the platform, you can shop by the value that’s most important to you, whether it’s shopping locally manufactured, organic, recycled, or zero waste products. For every MenoMieux purchase, 1% is donated to a nonprofit of the consumer’s choosing through their partnership with BEAM impact.
The Brand Experience Lab
The Brand Experience Lab is a retail accelerator that combines the latest in experience and retail thinking with the core ability to deliver at scale. They provide integrated solutions for brands and retailers utilizing emerging technology, shopper insights and retail industry experts. BEL leverage technology, creativity, human understanding, and data-driven insights to create connected experiences that drive sales and build brand commitment.
The company brings businesses together, matching brands and retailers with technology partners who will shape the future of retail. Furthermore, Brand Experience Lab is deeply rooted in the shopper journey process, utilizing data and insights, and best display design practices. Whether you’re looking to better connect with your customers, increase revenue, tell a better story, or respond to change the retail climate, they can help.
Stacey Martin Lifestyle
Stacey Martin Lifestyle is a Canadian, Eco-conscious, Luxe-Loungewear brand that encourages you to go to that place you’ve always wanted to go, that place that only you know. With a classy touch, but without losing comfort, the label aims to give their customers their freedom to make dance moves while wearing a stylish outfit.
Stacey created the brand after struggling a lot to find clothing that would give her the freedom she needed and deserved. So, with her own pain points in mind, she invested in the idea of inspiring women all around the world to feel happy, confident and relaxed in the pieces they wear. Stacey Martin Lifestyle also works towards leaving a low impact on the environment. They use sustainably sourced materials.
If you want to be part see your brand or company on Fashinnovation’s channels, fill out the form.
Check out our previous article about the 6th Worldwide Talks!
