Fashion, AI and data-driven decision-making are reshaping how brands operate and grow.
In today’s fashion industry, data is everywhere.
But as Carlos Belmonte, COO at Sanderlak, and former Senior Vice President at Calvin Klein puts it:
“If you don’t know exactly who you are as a brand – and who your customer is — you’re lost.”
That’s the real challenge. Not access to data, but the ability to translate it into a clear, strategic direction, turning raw data into real insights.
Belmonte emphasizes the importance of clean data mapping and disciplined use of AI. Collecting information is no longer the differentiator. Understanding what actually matters – and how it connects to your brand and customer – is.
AI can guide decisions and help anticipate what’s ahead. He believes that while AI can tell us what to do and show us the future, it’s technology that gets us there fast and safely.
But technology is what enables companies to execute, move faster, and scale with confidence.
For founders, the message is simple:
Be intentional with your data. Know what to prioritize. Know why it matters.
Because without that clarity, even the most advanced tools fall short.
At Fashinnovation, these are the kinds of conversations shaping how companies operate and grow.
Through curated environments like the Founders Table, leaders come together to challenge assumptions, exchange perspectives, and turn insight into action.
Because in the end, innovation doesn’t come from data alone. It comes from how we interpret it, apply it, and build on it.
