In the fashion industry, trends dictate certain clothing demands, popular design styles, and the “it” look that everyone aspires to achieve. Numerous aspects factor into trendsetting, from supply accessibility to innovation. One of the most prominent players in creating and setting trends is technology.
The digital-age gifted society with countless advancements and life enhancements. It opened up a new space for socialization, gathering information, and sharing. With social media, trends spread and cycle through faster than ever before. Digital trends shift the fashion industry as designers and clothing markets aim to keep up with the constant changes in style goals. Here is a closer look at how social media influences fashion trends and its effect on the fashion industry.
Large and Fast Outreach
The digital world houses and accumulates a vast supply of data that people can access through their devices. There are no set limits to the internet’s range of reach. Sharing and gaining information only takes a second. Social media uses technology’s large and fast outreach capabilities to spread information, like trends, quickly. It brings to light certain fashion staples or looks and gives them a digitized runway.
Social media creates trends as its algorithms prioritize high-ranking posts with countless views. If someone posts a fashionable fit and it receives attention, the platform promotes and shares that post across the site or app, creating a fashion trend that others will imitate with fervor.
Social media created a whole new career path in the fashion world. When people start using social platforms to share a glimpse of their lives and curated content, it attracts interest, attention, and views. The high demand for videos, pictures, and shared information brought to life the job of influencing.
There are various pros and cons to fashion influencers. With the power to share and spread what they upload on the web, they can set trends with a simple click of a button. Social media influencers market different garments and styled looks that attract clicks and cash. When their posts surge throughout the web and encourage others to follow suit, a trend is born.
Digital Fashion Inspiration
Magazines once controlled the latest news in fashion. Now, social media reigns as the one-stop shop for all kinds of fashion-related information, from controversies to rising designers and trends. Instead of cutting out magazine pages of inspirational looks, people pin and save their favorite outfits and style ideas to their digital “fashion inspo” board.
Social media creates a space full of fashion inspiration, outfit ideas, and style tips. Therefore, its capacity for information makes it easy for people to discover fashion staples across time, with social media playing a role in the recent resurgence of early 2000s fashion trends.
Social media influences fashion trends by offering a place for a trend to grow and then continuing its surge of popularity. It collects the latest “it” looks and style tips, spreading them to the mass of people with access to the web. Without social media’s influence, trends wouldn’t catch on as fast nor switch as much as they do now.
* Written by Felicia Priedel, Publishing Coordinator at Logical Position
Editor’s Note: The opinions expressed here by Fashinnovation’s columnists are their own, not those of Fashinnovation.