Dan Rothmann, a seasoned executive with a career spanning over three decades, entered the fashion industry with an internship at Saks Fifth Avenue, became a testament to embracing the unknown.
Today, as a leader, he champions discipline, execution, and an unwavering understanding of retail fundamentals.
What originally drew you to the fashion industry?
It actually happened by accident. I initially wanted to go into the music industry but didn’t have the right connections. A family friend suggested I explore fashion and encouraged me to apply for an internship. I applied to Saks Fifth Avenue without really knowing what it was—or what an internship entailed.
That moment changed everything. I went in with an open mind (and a bit against my parents’ wishes), and 31 years later, I’m still here and still love it. Sometimes not knowing too much at the start allows you to fully embrace the journey.
What is one shift or challenge shaping the fashion industry right now that leaders should pay attention to?
Two major shifts stand out:
First, the rise of AI—how to use it responsibly while also unlocking its full performance potential. It can feel overwhelming at first, but once teams begin to engage with it, the value becomes clear very quickly.
Second, price fatigue in luxury. Customers are becoming more discerning and are increasingly gravitating toward contemporary and entry-luxury brands that deliver strong design and quality at more accessible price points. The contemporary market today is incredibly compelling and should not be underestimated.
Where do you see the most interesting opportunities for technology or AI in fashion?
AI will impact every part of the business—planning, merchandising, finance, design, and marketing.
What’s often overlooked is the power of AI in the “back of house.” While much of the conversation focuses on creative outputs, the real transformation will also come from how brands operate—how they plan inventory, forecast demand, and make decisions faster and more intelligently.
What advice would you give to founders building fashion or fashion-tech companies today?
Fashion is often perceived as glamorous—but the reality is that runway shows and events are a very small part of the industry. They matter for storytelling and brand voice, but at its core, this is a business.
It’s about discipline, execution, and understanding retail fundamentals. Never underestimate the customer—the person walking into your store or visiting your site. They are more informed, more discerning, and ultimately define your success.
One book and one leader that inspire you
Book: When Things Fall Apart by Pema Chödrön — a powerful reminder about resilience and navigating uncertainty.
Leader: Ralph Lauren — for building not just a brand, but an enduring world and point of view.
