Here at Fashinnovation, we always have the pleasure to highlight up-and-coming talents in the industry. Today we will share a few cultural fashion brands to keep an eye on.
Before jumping into cultural fashion brands, we invite you to know, let’s take a look into what happened in the New York Fashion Week on February 12.
NYFW FALL 2022
One of the February 12 highlights of the New York Fashion Week was Maisie Wilen. She brought innovation where holographic models were dressed in her clothes. Not only that but there was also a differentiated aesthetic that got inspiration from Mattel’s Monster High dolls.
Designer Maisie Schloss also said to Yahoo that for this new clothing collection, she “was really interested in playing with the line between reality and fantasy, so thinking about what makes something that is real feel unreal and vice versa.”
To sum up, Christian Siriano’s collection Victorian Matrix had lots of blue silhouettes, shapes and contrasts. Jason Wu looked at fashion illustrations of the 1950s to inspire this fall collection. In short, the designer brought “slim cigarette trousers paired with a satin bustier provided a body-conscious counterpoint.”
Another highlight yesterday was Eckhaus Latta. The designer brought many different and extraordinary pieces. The clothes were a mix of nostalgia but mostly modernity. Overall, “sheer, glittery knits were slashed open at the back; minidresses were cut on a square edge; and tailoring was slit to reveal a spine, a thigh, or a breast.”
Cultural Fashion Brands to Keep An Eye On
Cultural fashion brands show their commitment to communities and the growth of these people. Several brands have creativity intertwined with entrepreneurship, and with this, they manage to show their heritage to the industry.
In addition, cultural fashion brands bring significant meanings. For example, their history is essential for the permanence and resistance of a people.
Fashinnovation supports the following cultural fashion brands and invites you to meet their work that carries a powerful and meaningful discourse.
TAARACH
TAARACH is a Latin American cultural fashion brand inspired by its indigenous folklore, passion, and culture that seeks to rescue and spread textile traditions and handmade techniques. Winner of Design Excellence Award 2020 on Social Impact, they believe that each product that becomes part of our lives brings more than a look. They say it reveals who we are, makes us unique, comes with historical energy, and generates impact.
This brand develops all its pieces with respect, love, and ethics. They design their belts out of one of the most timeless elements of the Andean communities’ typical costume: the “faja.” Ethnics groups use fajas as a decorative or mythical element; to show status, power, or elegance and for medical purposes. Overall, all their fajas are handmade in wooden looms by artisans from the Ecuadorian highlands.
In addition, TAARACH stands for transparency, ethics, and the well-being of people above anything else. They generate a positive impact on our artisan’s community. The brand pays them fair wages for their crafts and motivates families to preserve traditional techniques. Also, they donate a part of each sale to our program ONE 1 ONE, which provides one lunch to one child in need for one month.
Above all, TAARACH ethnic soul tells you a story through your everyday outfit.
In conclusion, the brand says: “Clothing and textiles are a way to get people to understand a culture, a community, even a country.”
Utziil
The artisanal textiles made by local women in the women artisan cooperative add a vibrant symphony of color that brings life to its spectators. The process and creation of the huipil for the skilled artisan can reflect a page of their diary or intimate story– an expression of freedom and deep sentiment.
These products go beyond their daily use by preserving heritage and stories of past generations alive. An initial visit to a small, vibrant, indigenous village of Chichicastenango sparked joy, passion, and purpose, marking the beginning of Utziil.
Utziil in K’iche’ Maya translates to peace, blessing, and goodness. Also, they hope to bring this to our customers and audience through the stories and mission.
The brand Utziil partners with women artisan cooperatives and small businesses to provide market access, provide dignified job opportunities, and promote local economic development. The Utziil team consists of a business development manager, small business partners, and women artisan cooperatives currently in Guatemala.
Taghreed Omar
Taghreed Omar is a doctor and a fashion designer. She started designing fashion in 2011 with the design of the traditional Sudanese dress, which is the official dress of her country, Sudan. In short, the brand depends on hand drawing and coloring with various fabric techniques.
Above all, the designer Taghreed added her own touch to present her designs to the world to see the dress’s beauty, elegance, and luxury.
THE.LABEL.SABA
THE.LABEL.SABA is a brand enveloped around the Swahili word. “Saba” means the number seven. Also, the number of completion in the bible and generally a good number for the founder. The Logo is the number 7 in a circular motif, to represent a community with various hues of blue. This color represents calmness, bringing a sense of wellness.
Their social impact is at the very core of the brand. The beadwork is outsourced to the young women from our founder’s hometown. Also, they pay fair wages in alignment with the SDGs. Uplifting the women in their community is their way of changing the generations to follow. In addition, they work with the Ushanga Association.
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Like this post? Read this one: Kick-off of Nyfw & Meet the Companies We Support
