In the ever-evolving world of fashion and media, The Style That Binds Us has emerged as a prominent media company and consulting agency led by the dynamic mother-daughter duo Alison Bruhn and Delia Folk.
With a focus on style, culture, and emerging brands, The Style That Binds Us aims to inspire individuals to live their most stylish and fearless lives.
This article explores the journey behind the founding of The Style That Binds Us, its evolution over time, and the impactful role it plays in empowering women through its content and supportive community.
The Founding of The Style That Binds Us
Delia Folk, a talented individual, began her career by interning at Versace in Men’s wholesale and later joined the buying team in RTW, beauty, and jewelry at Barneys. Alison Bruhn, on the other hand, embarked on her personal stylist journey at the age of 50, establishing a successful business that spanned across the country, offering various styling services. Her expertise included personal styling, seasonal updates, closet edits, body and color analysis, special occasion styling, bridal styling, men’s styling, executive styling, and styling services for students, among others.
The foundation of The Style That Binds Us emerged organically as Alison and Delia started separate blogs in late 2018. Alison’s blog focused on addressing style-related questions, while Delia’s blog catered to those seeking insights into fashion careers. Recognizing the increasing popularity of video and audio content, they decided to combine their expertise, experiences, and passions into a joint venture.
The Style That Binds Us became a platform that incorporated their blogs, YouTube channel, and podcast. By uniting their forces, Alison and Delia created a stronger and more impactful presence in the fashion and media industry.
Evolution of The Style That Binds Us
One notable addition to The Style That Binds Us is the Mini Mag, which launched in December 2022. This innovative approach to delivering content provides readers with a concise snapshot of the month, including recommendations on what to watch, do, read, see, and where to eat, get facials, and work out. The Mini Mag also features city guides and interviews with notable figures such as designers, founders, curators, and authors. Through these diverse platforms, The Style That Binds Us ensures its audience remains informed and inspired.
The Style That Binds Us recognizes that style and culture are deeply interconnected. By studying history, one can observe that fashion is an essential aspect of understanding different time periods. Style is a means of self-expression, offering insights into individual personalities, societal trends, and the prevailing zeitgeist. The Style That Binds Us embraces this intersection, presenting culture through the lens of style. Their content encourages individuals to live boldly and courageously, embracing art, music, food, dance, fashion, and more.
Empowering Women and Fostering a Supportive Community
The Style That Binds Us places a strong emphasis on empowering women and cultivating a supportive community. In today’s world, it is crucial to support and uplift women across various industries.
The platform aims to provide women with the tools and knowledge necessary to achieve their personal and professional goals. By addressing topics such as women’s health, financial health, confidence, and fertility, The Style That Binds Us ensures that its community is well-rounded and well-informed.
Moreover, by offering guidance on wardrobe choices and enhancing self-confidence, the platform aims to help women feel fabulous every day.
Looking ahead, The Style That Binds Us aspires to continue empowering its community, equipping individuals with the tools they need to lead fulfilling lives. By encouraging people to step out of their comfort zones, try new experiences, and pursue a bigger life, the platform sets an example for others to follow.
Furthermore, The Style That Binds Us actively supports brands by raising awareness and driving sales. They advocate for a “buy less, but better” approach and educate their audience on sustainability, thus contributing to positive change within the industry.
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