Transparency is key
Diane Palmquist, Mark Bozek and Abby Kalicka had an amazing discussion about Data Transparency, retail innovations, trending buzzwords and much more. “How do you know, when you’re looking at a pair of jeans, where it was made? How many gallons of water it took to make it what the CO2 footprint? If there was any child labor involved, where the cotton came from, etc… all of that data can be tracked, through our system and brought through the retailer so that you know what you’re buying.”. Watch the full video if you want to learn more about tracking data and costumer experience. “The consumer knows what they’re going to care about and there’s pros and cons of every single thing.”
Abby Kalicka is Brand Marketing I E-commerce & Editorial of Intermix. Passionate about the intersection of creative strategy and commerce, Abby Kalicka is an expert in identifying fashion trends of creative strategy and commerce. Her work is focused on leveraging market authority.
Mark Bozek is the CEO and Founder of Live Rocket, he has experience as CEO, leader and industry disrupter. He previously was the CEO of HSN, EVINE Live and SVP at QVC under Barry Diller. In four years at HSN, he drove $5B in sales and $1B in EBDITA.
Diane Palmquist is currently the CEO of Flooid, a Leading Unified Commerce Platform Provider. The Flooid platform delivers deep and resilient basket functionality across any sales channel from the POS to mobile to online and social across multiple retail formats.
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