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Entrepreneurship & Cultural Heritage

Feb 3, 2022
Fashion Is Elevating Cultures Globally & Endeavoring

How can we ensure we elevate cultures on a global scale while respecting them?

Cultural diversity and plurality are some of the biggest richness of the world. Meeting different people with diverse mores can create powerful connections. From vintage pieces to handmaid artifacts in Peru, entrepreneurship can be the tool to elevate cultural heritage and change people’s life. Watch inspiring women talk about their passion, business and roots.

The Speakers

Meet your Fashinnovators

Norah E. AlMuhaidib
Norah E. AlMuhaidib
Founder & CEO, Shopatculture

Nora’s background is in supply chain & operations management. She did her undergrad in Montreal CA at John Molson School of Business which is the business school for Concordia University.

She has 7 years of experience in retail from lean operations to sales & marketing in FMCGs
She has built a culture in 2019 and launched March 2020 right at the start of the pandemic in KSA.

She is the sole founder and CEO of the company and this is her first start-up.
Eventhough she loves fashion, her real passion is in product development and sustainability.

She dreams and looks forward to making culture a global revolutionary marketplace, a sustainable platform for SMEs all around the world to join our fight against global fashion and share the love of authentic, culture, and slow.

Thub Juana Burga
Actress, Entrepreneur & Founder, Nuna Awaq

Peruvian model, actress, and activist JUANA BURGA was discovered in 2010, and has since appeared in many notable magazines including in international editions of Vogue as well as graced the covers of L’Officiel, Grazia, Caras, and more. Her meteoric rise in the industry earned her recognition as the most successful Peruvian model of all time by COSAS Peru and as one of the most powerful Peruvian women by Ellos Y Ellas Magazine. She is an ambassador in Peru working to protect local artisans who produce and export sustainable fibers worldwide.

Tijana Ibrahimovic
Tijana Ibrahimovic
Founder & Journalist, POP Style TV

Tijana is an entertainment journalist and television personality. She is known for her vibrant, clever, and stylish on-air delivery, which quickly establishes credibility among viewers, and pulls them in to listen to her take on the latest celebrity, fashion, and lifestyle news. Her European background and accent are also what contributes to her distinct on-air presence. It is what makes her unique and fun to watch.Tijana has covered many red carpet events, film premieres, fashion shows and has also worked as a news anchor. You can see her reporting during major crises yet she can be seen on the red carpet interviewing Hollywood celebrities at an award show. Some of her most noted interviews are with Oscar de la Renta, Joan Rivers, HRH Crown Princess Katherine of Serbia, Steven Spielberg and many more.

In 2015, Tijana founded POP Style TV, a media platform that covers fashion and entertainment. She is the host and executive producer of the site’s video content. In addition Tijana is often invited to comment and host on air segments and events locally and internationally.


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