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Digital + Physical

Feb 3, 2022
Fashion Is Phygital: Mastering e-Commerce & Global Expansion - Echo Mah, Kristin Savilia, Gionata Galdenzi & Ramon Ray

Mixing the physical and digital worlds is quite a challenge. However, some brands in the market have been leading e-Commerce strategies and spreading their business in the world’s four corners. This panel will discuss the factors that drive customers to purchase online and scale business activities worldwide.


  • Echo Mah – Creative Director, Tiffany & Co
  • Kristin Savilia – CEO, Joor
  • Gionata Galdenzi – Ecommerce Director, Aeffe SPA/Moschino


The Speakers

Meet your Fashinnovators

Thumb Kristin Savilia
Kristin Savilia
CEO, Joor

Kristin Savilia was appointed CEO of JOOR, the world’s leading virtual showroom and wholesale management platform, in 2017. Enabling fashion brands and retailers to seamlessly connect, collaborate and conduct business both physically and virtually, JOOR is a leader in digital wholesale, AI and VR for the fashion and retail industries.

Kristin is a retail and e-commerce industry leader with a wealth of experience in building online platforms to support marketplace transactions. Prior to JOOR, Kristin was President of Local Marketplace at XO Group Inc., parent company to The Knot, and has also held buyer and director positions at Macy’s and Linens N’ Things. Under her leadership, JOOR has grown to become the premier global wholesale platform, facilitating $60 billion in wholesale transactions.

Thumb Gionata Galdenzi
Gionata Galdenzi
Ecommerce Manager, Aeffe spa/Moschino

Since 2017 he is leading Aeffe Spa eCommerce activities concerning development of the various E-Stores, Marketplace and Digital projects, including China ,Crm and Marketing Automation.

We are people, before being data.

Thumb Echo Mah
Creative Director, Tiffany & Co

Growing up in Shanghai and influenced by the city’s historic landscape and high energy, Echo Mah developed a unique viewpoint on art and design from a young age. She started writing for Chinese magazines while in high school and realized her passion for the world of storytelling. After college, she decided to move to New York City and pursue her career as a creative professional.

In the past 15 years, she has become a well-versed creative director who’s been working in the luxury, fashion, and beauty industries in the US. She is currently at Tiffany, the world-renowned jeweler, leading some global and regional projects. Before joining Tiffany, she spent 4 years at Sephora’s North America headquarters as a senior art director in San Francisco, where she worked on various ad campaigns, photo & video shoots, and digital innovative experiences like in-store AR.

Thumb Ramon Ray

Ramon Ray is an in-demand expert on small business success and founder of SmartHustle.com.

He’s has started four companies and sold two of them and is a four-time author.

Ramon’s latest book is “Celebrity CEO”, all about personal branding.

He’s a global keynote speaker, event host and emcee, entrepreneur, and best-selling author.

Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses.

He’s the founder of SmartHustle.com, Entrepreneur.com Contributor, and host of the popular podcast “Breakfast with Champions”






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