Have you ever taken a deeper look at the museum of modern art in new york when it comes to its visual aspects? Well, you must know: this and many other important companies and places have Paula’s signature on it. In this panel, she brought out her perspective on typography and explained how it can be a powerful communication vector.
Speaker: Paula Scher, Partner at Pentagram
Moderator: Alexa Carlin, Founder & CEO of WomenEmpowerX
Alexa Carlin is an in-demand public speaker, author of Adaptable, TV personality, and founder & CEO of Women Empower X (WEX), the premier community for women entrepreneurs. Alexa uses her infectious energy and courageous spirit to empower women to turn their obstacles into opportunities and pursue their dreams.
Genuine by nature, caring at heart, and always inspirational, Alexa’s vulnerability allows her to authentically connect with diverse women around the world, helping them understand the true potential they hold. Her company, Women Empower X, helps women entrepreneurs grow their businesses and brands through WEX’s cutting edge courses, events, and publishing division, WEX Press.
Alexa Carlin has worked with Fortune Global 500 brands to create captivating and relatable content and has been featured on the Oprah Winfrey Network, Cheddar TV, FOX, ABC, CBS, TEDx and in Entrepreneur, Glamour Magazine, and Forbes among others. From a one percent chance to live to now on a mission to make a difference in one person’s life a day, Alexa is creating ripple effects of change for women everywhere. Alexa resides in Raleigh, NC.
Learn more at AlexaCarlin.com and follow Alexa on social media @AlexaRoseCarlin.
Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging, and publications for a wide range of clients that includes, among others, the Public Theater, the Museum of Modern Art, the High Line, the Metropolitan Opera, Tiffany & Co., Citibank and Microsoft.
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