Kayla Greaves is Senior Beauty Editor at InStyle, the leading voice of style where everybody’s in. Most recently, she served as the Fashion & Beauty Features Editor at Bustle. Prior to that, she was the Lifestyle Editor at The Huffington Post.

Her work has appeared in BuzzFeed, Teen Vogue, ELLE, FASHION magazine, and more. Kayla has interviewed the likes of Lupita Nyong’o, Naomi Campbell, and Kelly Rowland, among others. She has been invited as a speaker to share her expertise on topics such as colorism, beauty, fashion, and being a woman in media at McMaster University, York University, Wilfred Laurier University, Manifesto Festival, Burson Cohn & Wolfe, the Caribbean Tales Film Festival, and other places.

In 2017, she was named on the “Top 100 Black Women to Watch in Canada,” list, and was also recognized by the CBC as one of 150 black women making Canada better.

Co-Founder and COO Beauty veteran, Annie Jackson, has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estee Lauder, where after 6 years, she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JC Penney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands-natural, organic, effective, clean and sustainable–to and pioneering the clean beauty movement