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Branding and Social Values

Sep 9, 2021
Fashion Is Personal Branding Towards Inclusivity
Description

What’s the importance of personal branding when it comes to running a business? How can an entrepreneur align his/her personal brand with the company’s brand? Why is it important to the inclusive (size and color)? How to use social media to create strong branding and to raise awareness towards inclusivity? You’ll learn this and much more at this incredible panel.

Speakers:
Fotini Copeland, Founder of The Fotini Factor
Ana Carolina Dalcolmo, Influencer and Social Media Expert
Myles Loftin, Freelancer Photographer

Moderator:
Melissa Megginson, Senior Community Manager at Tailwind

The Speakers

Meet your Fashinnovators

Myles Loftin
Myles
Loftin
Freelance Photographer

Part of the new vanguard of image makers, Myles Loftin is an artist, storyteller, and creative collaborator based in Brooklyn but very much on the world’s radar. Brands like Calvin Klein, Converse, GCDS, Nike, and Under Armour commission him for ad campaigns. 

Myles’ work, known for an often playful sensibility and an intimacy that unite viewer and subject, is driven by his desire to show up for underrepresented and misrepresented groups—because as a queer Black man, he knows the power of visibility. “We look to the media for ideas of what our future can be,” says Myles, “and if you don’t see yourself represented, it’s very hard for you to imagine a future for yourself.”

Ana Carolina <br>Dalcolmo
Ana Carolina
Dalcolmo
Influencer and Social Media Expert

Brazilian living in Paris, advertiser and expert in social media for fashion and beauty brands. She got her Master’s degree at the Institute Marangoni and works with content creation as well as an adviser for beauty and fashion brands.

Fotini <br>Copeland
Fotini
Copeland
Founder, The Fotini Factor

Fotini Copeland is a best-selling author, style expert, and founder of The Fotini Factor, the personal brand enhancement – through style consulting – firm for women. 

A lifelong entrepreneur and designer with an expertise in corsetry, Fotini launched her namesake line in 2010, and quickly became one of the most sought-after New York fashion houses of the moment. Her designs have been highly regarded on the runways at NYFW and The Met Gala red carpet.

Melissa <br>Megginson
Melissa
Megginson
Senior Community Manager, Tailwind

Melissa is the Senior Community Manager at Tailwind, the leading visual marketing tool for brands. In her 9 years at Tailwind, Melissa has won an ADDY award, spoken at hundreds of events, worked with major brands like Adobe and JCPenney, and recently graduated with an MBA from the University of Oklahoma.

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