If you follow the beauty market, you are probably wondering what Westman Atelier is and why everyone is talking about this brand.
Westman Atelier is a product line by makeup artist and cosmetics designer Gucci Westman – a BoF’s 500. Its sustainable and luxury proposal has been attracting market attention. Here we explain everything to you. Keep Reading!
Who is Gucci Westman
Before launching your beauty line, Gucci almost had a star turn on Sex and the City. On the show, the Vogue fashion shoot used the real Vogue team and had Makeup artist Gucci Westman and who did Carrie Bradshaw’s makeup.
By the way, take a look at this article: And Just Like That, Sex and the City’s New Chapter, Is Full of Fashionable Possibilities.
Just like Bof says, Westman has helped create many memorable covers for American Vogue, W, Harper’s Bazaar, AnOther Magazine and Vanity Fair. She has worked on campaigns for Oscar de la Renta, Missoni, Donna Karan, Estée Lauder, Gap and Ralph Lauren.
P.s.: Donna Karan is a Fashinnovator! Check out the panel “Donna Karan & Bridget Foley I Fashion Is Creation I Talks Fashinnovation I DKNY & Urban Zen & WWD“.
In 2003, Westman was the international artistic director of Lancôme. In the spring of 2018, she launched her cosmetics line Westman Atelier. It is stocked at global retailers including Barneys New York and Net-a-Porter.
Gucci is adept at a more natural life. She has brought the same philosophy to products that the brand produces with natural and organic ingredients. The proposal is to produce makeup that nourishes the skin instead of harming it.
Westman Atelier & Clean Beauty
Westman Atelier defines itself as “luxurious, effortlessly beautiful makeup formulated with clean ingredients and no-commitments integrity”.
In the early 1990s, the “clean beauty” movement began to take its first steps in the United States. And, since then, consumers have been increasingly searching for the practice of consuming sustainable beauty products.
A 2021 Statista study in the US shows that young consumers are the ones who most look for clean beauty. Approximately 46 percent of surveyed participants belong to Generation Z – while around 45 percent were millennials.
Certainly, The Westman Atelier says: “it strives to be as absolutely natural as we can be, but we also want our products to work. If a synthetic ingredient is necessary for a specific instance, we make sure it’s thoroughly safety vetted and approved.”
The brand takes clean beauty seriously and describes all the ingredients used in its products on the website. It makes clear the concern with transparency to the consumer.
On the other hand, the makeup artist told BoF that maintaining the brand as a clean beauty is a challenge. “It’s never about taking something off the shelf from one of our manufacturers. But it’s always a battle to push the lab to do things that they’re not as familiar with so I can create my vision without compromising.”
Westman Atelier & the Numbers
According to Business of Fashion, Westman Atelier is on track to hit $60 to $70 million in sales in 2022. They compared it with hundreds of millions of dollars annually for the brands started by Huda Kattan and Charlotte Tilbury. BoF explains that’s changing fast:
“Westman’s line entered Sephora last year, where sales are ‘wildly exceeding expectations, according to Alison Hahn, senior vice president of makeup and fragrance at the retailer. The brand recently doubled its space at Bergdorf Goodman and later this month will open a custom counter at Selfridges in London”, says the article.
Luxury Beauty Market
The luxury beauty market is growing exponentially. This is what the data shows.
According to Statista, the revenue of the global luxury cosmetics market stood at 22.23 billion U.S. dollars in 2020. In fact, it is a significant decrease when compared with 2019.
Also, they also stated that the Statista Consumer Market Outlook estimates that the revenue of the worldwide market will rise to 33.83 billion dollars by 2025.
In conclusion, the research says that L’Óréal’s Luxe division (e.g. Lancôme), Estée Lauder (MAC and other brands) and LVMH’s cosmetic brands (e.g. Benefit), as well as Coty’s Luxury and Shiseido’s Prestige divisions, are the most important players in this field.
Like this article? Then you must watch this panel: Fashion Is Pioneering With Eco-conscious Values in the Beauty Market