On Wednesday, April 17th, FASHINNOVATION hosted another edition of DigiTALKS, our one and only fashion tech webinar. This time, we had the pleasure of welcoming our former speaker, Chandra Subramanian, CEO of ORS Group, to dive into the world of AI.
The DigiTalks is not just a webinar; it’s a vibrant online event where the FASHINNOVATION community actively engages in a Zoom call to discuss various topics from the fashion, technology, and innovation world. Guided by a prominent industry player, the event fosters connection and learning, making each participant an integral part of the conversation.
Chandra enlightened our community on a very important topic: the fusion of AI and Fashion. The ORS Group has over 25 years of experience in operations research and applied artificial intelligence and has worked with several Fortune 2000 companies in retail, manufacturing, energy, and finance.
ORS offers solutions for merchandise planning, assisted smart financial planning, retail analytics, distribution planning, and more.
DigiTALKS: How to use AI to optimize your inventory
During the DigiTALKS, Chandra showed how much artificial intelligence can facilitate and regulate inventory.
With the right software, you can ensure that your supply chain is synchronized with demand, taking into account confirmed orders and uncertain demand, represented by campaign results and other forecast numbers that predict new orders.
By integrating everything on the same platform, brands can access real-time data on their inventory and prepare for unforeseen events.
DigiTALKS: Artificial intelligence and its power to improve customer engagement in fashion
Chandra, in a more B2C manner, shared how generative AI can be used to catalyze and engage the fashion community.
Generative AI acts as a fashion consultant powered by artificial intelligence, offering product recommendations, outfit suggestions, and personalized experiences based on individual tastes and preferences.
Moreover, it’s possible to have real-time trend analysis driven by artificial intelligence that ensures your inventory aligns with customers’ needs, avoiding leftovers from the last season.
Artificial intelligence can provide proactive customer assistance through natural language conversations, solve problems instantly, and anticipate needs even before they arise.
“The AI assistance can actually understand the sentiments of the customer they’re dealing with in the chatbot and flip that conversation over to a real agent,” explains Chandra.
It also allows personalized marketing automation for targeted campaign delivery based on each customer’s purchase history and online behavior, promoting brand loyalty and advocacy.
DigiTALKS: Integration is Key
One simple solution powered by artificial intelligence that completely changes the game in business is integrated insights. Solutions like ORS’s Spark chart, which shows all the key insights in one place, facilitate the construction of a global business plan that takes into account all the company’s sectors.
Want to learn more about the secrets of artificial intelligence solutions for fashion? Download Chandra’s presentation!
Don’t let the learning stop!
Stay tuned on our social media for the next editions of the DigiTALKS. Continue the learning process and check out how the former DigiTALKS editions below:
DIGITALKS: HOW BRANDING CAN DETERMINE THE FUTURE OF YOUR BRAND
DIGITALKS: HOW CONSISTENCY CAN BE A BREAKTHROUGH FOR FASHION TECH COMPANIES
Read Next
FASHINNOVATION has a long library of content. Want to learn more about the marriage between fashion and technology? Download now our special free ebook “The Marriage of Fashion, Tech & Sustainability“
For more content, read these articles:
THE RISE OF TECHNOLOGICAL INCORPORATION IN FASHION: A REVITALIZING TRANSFORMATION
FASHION TECH 101: EXPLORING THE INTERSECTION OF FASHION AND TECHNOLOGY
HOW AR CAN TRANSFORM SHOPPING FOR NEXT-GEN CONSUMERS
ARIANEE: USING DECENTRALIZED INTERNET TO PROTECT LUXURY GOODS’ AUTHENTICITY
